Research comes first in the design process, and helps us determine our context and objectives. Graphic presentations of market research findings are extremely useful, and can reveal design opportunities. 

Photographers depend on their camera packs for their living. Camera equipment is dense, fragile, expensive, oddly-shaped, susceptible to water and dust damage, and must be accessed quickly.

Designs for backpacks, messenger bags, and cases to carry laptops, tablets, technical instruments and school items.

Designs for travelers’ bags, featuring forward aesthetics, thoughtful features, and efficient organization.

Designs for packs used for outdoor activities such as hiking, cycling, hunting, and photography.

Flyfishing men and women demand utility, organization, and durability when selecting their on- and off-water gear.